Pininfarina Pura Vision Luxury Utility Vehicle concept is sharp, modern, fearlessly innovative, and yet blends simplicity.
The new Automobili Pininfarina PURA Vision design concept previews a new era of pure-electric luxury.
An elegant silhouette, dramatic proportions, and clean surfaces showcase the company’s PURA design philosophy, envisioned as a dramatic electric Luxury Utility Vehicle (e-LUV).
Sharp lines and modern aesthetic mark the beginning of an exciting new chapter for Automobili Pininfarina, embracing the DNA of 94 years of design heritage to shape the future.
PURA Vision will make its public world premiere during Monterey Car Week and inspires a new generation of Automobili Pininfarina vehicles.
The design study was conceived, designed, and developed in Italy by Automobili Pininfarina’s family of in-house experts, at the same facility where the Battista hyper GT is assembled.
Images credit Pininfarina
source automobili-pininfarina.com
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