Porsche is leveraging Apple Vision ProPorsche is leveraging Apple Vision Pro. Porsche

Porsche is leveraging Apple Vision Pro‘s cutting-edge technologies to help journalists explore the latest automotive advancements.

As screens—from TVs and monitors to smartphones and tablets—have dominated our daily lives, we’ve grown accustomed to consuming information in two dimensions. Now, spatial computing and wearable tech breakthroughs are bringing a third dimension into focus, and Porsche is at the forefront of this shift.

Porsche is leveraging Apple Vision ProPorsche is leveraging Apple Vision Pro. Porsche

During a media event at Spain’s Ascari circuit this summer for the new 911 Carrera GTS, journalists experienced the sports car through Apple Vision Pro. In groups of 15, they explored the car’s inner workings as Porsche engineers highlighted the innovative T-Hybrid system. Using spatial computing, they could virtually dismantle the car, examine its components, view its underside, and observe aerodynamic features in stunning detail.

Porsche is leveraging Apple Vision ProPorsche is leveraging Apple Vision Pro. Porsche

For Matthias Hofstetter, Director of the Powertrain Product Line 911, this groundbreaking way to explain the T-Hybrid system—both clearly and visually—marked a significant step forward in automotive storytelling.

Hofstetter says:

“There are always questions at the end of a workshop and, in this case, they were very precise and demonstrated a clear understanding of the technology. This allowed us to focus on the core issues and not one piece of coverage I read afterwards misinterpreted the complex information we had shared. For me, that equals success. And the feedback from the media was unanimous – that Porsche had set the bar high.”

source Porsche