Renault revealed their new Formula 1 car for 2016 at a glittering launch ceremony in Paris.
Renault Sport will be managed by two entities: Renault Sport Racing and Renault Sport Cars.
Groupe Renault Chairman and CEO Carlos Ghosn unveiled Renault’s complete motorsport plans at an event held at the Renault Technocentre in Guyancourt, France.
Press release:
RENAULT LAUNCHES COMPREHENSIVE MOTORSPORT PROGRAMME
– Groupe Renault Chairman and CEO Carlos Ghosn reveals Renault’s complete motorsport plan.
– Renault Sport will be placed at the heart of the new strategy with two pillars: Renault Sport Racing and Renault Sport Cars.
– Renault Sport Racing to include Renault’s extensive racing activities, including the newly-created Renault Sport Formula One Team and Renault e.dams.
– Renault Sport Cars to include the development and commercialisation of the Renault Sport car portfolio.
Renault Sport Racing will encompass all Renault’s motorsport activities, including Renault Sport Formula One Team, Renault e.dams, Formula Renault 2.0, Renault Sport R.S.01 Trophy, plus further customer racing and rallying programmes. Renault Sport Racing will cover operations at the two Renault motorsport sites at Enstone, UK, and Viry–Châtillon, France.
Renault Sport Cars, an evolution of Renault Sport Technologies, will manage the development and commercialisation of the Renault Sport car portfolio. Renault Sport is recognised worldwide for its excellence in hot hatches such as the Mégane R.S. and Clio R.S. as well as efficient and accessible GTs including the new Mégane GT. Renault Sport will develop its international footprint, brand appeal and portfolio growth with increased R&D investment.
Renault will use the new structure for two primary functions. Initially, it aims to promote the Renault Sport brand to a wider audience primarily using the Renault Sport Formula One Team and the global audience of F1. Secondly, it will use Formula E and racing activities such as the Clio Cup to showcase the image and design of other aspects of the Renault range such as electric vehicles.
Renault Sport Racing and Renault Sport Cars will work hand in hand to maximise technical and commercial synergies from track to road. The first demonstration of the relationship will be revealed at the Monaco Grand Prix.
‘Motorsports still spark the imagination of both enthusiasts and everyday drivers, and we are putting a comprehensive program in place today. Formula 1 is a big part of our efforts to boost awareness of Renault, particularly in markets where Renault is a newcomer, and will enhance the transfer of technologies from the track to our road cars.’ said CEO Carlos Ghosn.
To ensure the operational autonomy required to perform in the fast moving racing and high performance environment with the strategic corporate objectives and requirements of Groupe Renault, a supervisory board has been created, which will be chaired by Carlos Ghosn.
Renault Sport Racing will be headed by Jérôme Stoll as President, supported by Cyril Abiteboul as Managing Director. Frédéric Vasseur will report to the latter as Racing Director, responsible for sporting and technical matters. Renault Sport Cars will be headed by Patrice Ratti as Managing Director. Guillaume Boisseau, Groupe Renault Brands Director, will lead the marketing efforts of the group to ensure the alignment and activation of the racing programs with Renault’s marketing strategy.
source Renault Sport
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