The rise, and widespread adoption, of autonomy on our roads raises the age-old issue of ‘technophobia’ and how technology companies must address these very real social issues.
A recent study by the American Automobile Association has shown that 63 per cent of adults in the U.S. would actually feel less safe sharing the road with a self-driving vehicle while walking or cycling.
Now Jaguar Land Rover the UK’s largest car manufacturer, is conducting live trials of autonomous cars with eyes that acknowledge pedestrians, allaying their fears of being knocked over.
Technophobia is nothing new. Prof Bob Stone, an expert on virtual reality from the company Virtual Presence, said in an article for the BBC:
“We shouldn’t have to adapt to the technology, the technology should be designed with us in mind.”
source Jaguar Land Rover