Serie architects based in London are the winning designers for the new BMW pavilion, to be situated in London 2012 Olympic park.
BMW chose Serie’s project based on its cutting-edge design, representing significant architectural addition to the Olympic park.
BMW’s pavilion, which has a floor space of 800m2, will be built on an elevated site above the Waterworks River, situated between the Olympic Stadium and the Aquatics Centre. Serie’s innovative design will use river water to provide a sustainable source of cooling for the building before returning this filtered water to the river via an eye-catching ‘water curtain’ feature.
Every element of the BMW pavilion has been designed to reflect the company’s heritage in environmental innovation. The two-storey superstructure will be built of steel with high recycled content. Use of carbon-intensive materials such as concrete has also been minimised.