The Buick Avenir concept is a big, all-wheel drive sedan, strikes an all-new pose that projects the design of Buick into the future.
Images © Buick
Buick Explores Future with Avenir Concept
New design proportion, device integration, rejuvenating interior push brand forward
DETROIT – Buick introduced the Avenir concept today in advance of the North American International Auto Show – a flagship sedan exploring progressive design with new levels of passenger well-being and technology integration.
The Avenir – French for future – is distinguished by its premium sports proportions and all-new interpretations of traditional Buick cues. It is the creation of a global team of Buick designers and sculptors who were inspired by historic Buick concepts, which pushed traditional boundaries, shaped future Buick models and influenced the entire auto industry.
“Avenir embodies Buick design, which centers on effortless beauty and presence without pretense,” said Ed Welburn, vice president of General Motors Global Design. “It demonstrates the growing international reach of Buick and offers an exciting vision of where it can go.”
The Avenir’s sculptural surfacing, expressive proportion and Buick’s signature sweep-spear bodyside visually cue an exceptional driving experience that awaits inside.
“The interior is designed with the driver and passengers’ comfort and well-being in mind,” said Welburn. “Technology is seamlessly integrated and builds on the features that have become hallmarks for today’s production models – helping drive a new generation of customers to Buick.”
Additional vehicle highlights:
Personal seating for four
Full light-emitting diode (LED) exterior lighting
Next-generation direct-injected V-6 engine with fuel-saving Active Fuel Management (cylinder deactivation) and stop/start technology
Nine-speed paddle-shift automatic transmission
Driver-selectable suspension damping
Twin-clutch all-wheel-drive system
Next-generation Buick IntelliLink infotainment with large, 12-inch-diagonal color touch screen
Driver-recognition features that automatically sync infotainment preferences
Ionic cabin air filtration
Mobile device wireless charging
OnStar 4G LTE with Wi-Fi hotspot.