Facing tech threat, Daimler, BMW to merge car-sharing division.
German car manufacturing giants BMW and Daimler, decided to combine their efforts for the future of mobility, by merging their urban mobility divisions. Each company will get a 50 percent stake in the new joint venture.
Daimler’s Car2Go operates in more than 20 cities and has around 3 million registered users with access to 14,000 vehicles. BMW’s DriveNow has 6,000 cars in 9 countries.
Daimler Chief Executive Dieter Zetsche, said:
“As pioneers in automotive engineering, we will not leave the task of shaping future urban mobility to others.”
BMW board chairman Harald Krüger, explained:
“We remain competitors when it comes to the best premium vehicles. The planned merger of our mobility services will pool our resources and sends a strong signal to our new competitors.”
via autoblog
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