Mercedes Vision G-Code SUV concept unveiled, a hybrid Sports Utility Coupé (SUC) designed for the Chinese market.
Hubertus Troska, board member of Daimler AG, said:
“For the automotive industry, China has become the most important market worldwide. The country is truly in fast forward mode.”
From the press release:
For today’s opening of the new Product Engineering Centre in Beijing, Mercedes-Benz is putting the focus squarely on the G‑Code vehicle study. The innovative and versatile Sports Utility Coupé (SUC) for town and country shows how emotionally appealing a future compact SUC can be, and what evolutionary possibilities the Mercedes‑Benz design philosophy offers. The new Product Engineering Centre of the brand bearing the three-pointed star also features a complete design studio. Under the leadership of the main studio in Sindelfingen, the studio in Beijing creates design models and mobility concepts that incorporate and focus on local cultures and trends. Consequently, this new Advanced Design Studio within the Daimler Product Engineering Centre in Beijing also pursues an already established strategy of Daimler. Worldwide a total of five such centres serve as “seismographs” for market-specific developments. The knowledge gained there is then incorporated into the technical concept and design of future models.
The G-Code concept vehicle is a prime example of this strategy: it interprets the current design idiom of sensual purity from the perspective of the Mercedes-Benz advanced designers in Beijing and Sindelfingen. The combination of emotion and intelligence conveys modern luxury in a compact form. As a result, the G-Code is also a perfect fit for today’s understanding of design in China. “The G-Code is both beautiful and intelligent, and interprets our typical Mercedes Coupé design idiom,” says Gorden Wagener, Head of Design of Daimler AG. A coupé-like side line, a dynamically flowing greenhouse and extremely sporty proportions immediately catch the eye. Furthermore, compact dimensions, extensive assistance and camera systems as well as the variable plug-in hybrid drive system with long electric operating range make the SUC ideal for traffic in Asia’s mega-cities. At the same time, the electronic all-wheel drive technology with “digital prop shaft” ensures a particularly sporty and energy-efficient set-up both on and off the road.
G-Code: inspired by the urban lifestyle of Asia’s metropolises
With the G-Code the employees of the Advanced Design Centres in Beijing and Sindelfingen not only implement technical innovations, but also provide a look ahead to the evolutionary possibilities of the Mercedes-Benz design philosophy of sensual purity. The 2+2-seater SUC measures about 4.10 metres in length and has counter-opening doors. It captivates with a coupé-like profile, muscular wheel arches and a continuous greenhouse without visible A-pillars. This continuous glass area – similar to the cockpit glazing of a powerboat – lends the G-Code, which is about 1.90 metres wide and only about 1.50 metres tall, a coherent horizontal arrangement and a resounding forward thrust even while at a standstill. This solution seems to literally levitate the roof with its retractable roof rails and tension-charged surfaces above the vehicle body, and signals the lightness of automotive being.
In addition to the striking “muscles” that span from the headlamps to the rear and lend the side a purist and flowing line, the 21-inch aluminium wheels with delicate carbon-fibre spokes catch the eye in the side view. They provide an interesting contrast to the harmonious side line of the G-Code.
The short front and rear overhangs, the enlarged ground clearance and the front and rear aluminium underride guard hint at the SUV talents of the G-Code. The aforementioned wheels give the compact SUV a solid stance on the road and leave no doubt about its passion: even at first glance the vehicle study signals its sporty ambitions both on and off the road.