Apple AirTags launched

Apple introduces AirTag, an iPhone accessory that provides a private and secure way to easily locate the items that matter most.

Apple AirTag is a small and elegantly designed accessory that can be personalized with free engraving, and enables iPhone users to securely locate and keep track of their valuables using the Find My app.

Whether attached to a handbag, keys, backpack, or other items, AirTag taps into the vast, global Find My network1 and can help locate a lost item, all while keeping location data private and anonymous with end-to-end encryption.

Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing, said:

“We’re excited to bring this incredible new capability to iPhone users with the introduction of AirTag, leveraging the vast Find My network, to help them keep track of and find the important items in their lives. With its design, unparalleled finding experience, and built-in privacy and security features, AirTag will provide customers with another way to leverage the power of the Apple ecosystem and enhance the versatility of iPhone.”